Avatar New York Discusses How Web Design Influences How Consumers Perceive Brands

The best websites are built with more than just aesthetics in mind. In fact, it's more scientific than just making sure all the colors blend together. There is a certain marketing psychology to web design. For instance, some colors are perceived differently than others. The color red is typically represents something that is bold and daring, while the color blue is calm, fresh and trusting. These colors can influence what the visitor thinks about a brand and its website.

When developers are designing websites, they have to make sure that the colors being used accurately represent the brand and its business goals. Developers also want to make sure that the layout and color scheme also attracts the brand's audience. A new extreme sports brand might design a website using red and black, whereas a yoga school might use light blue.

Todd Johnson, managing director at Avatar New York, a leading New York web design company, says the first look of a website tells the consumer everything. "You want to make sure the first time a visitor lands on your website that they are immediately drawn in," he says. "If not, they will bounce from the site and you will fail to make a conversion. Colors have a lot to do with this. For marketing purposes, color schemes also need to be on brand and exude the message the brand is trying to convey."

Johnson concludes that colors are an integral part of web design and marketing. "Color is a big decision for a brand website," he says. "There is a lot of psychology behind creating a color scheme to represent a brand online. It's not just about what's trending and what looks good. That's why it's important to consult a developer that understands this psychology and can design a unique layout for your brand website."

Avatar New York is an innovating, award winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.